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Press Web Marketing
50 Breakthrough Search Marketing Ideas for Winning Skyrocketing Site Traffic (panel)
Net.marketing (DMA / AIM) — Miami, FL
Search Engine Marketing Workshop
Internet World Essentials — San Jose, CA
In this fundamentals workshop, discover the basics of search engines as a tool to promote your organization. Examine which search engines to target, which keywords that are both relevant to your business but also popular with searchers, and the secrets of pay-for-performance search engines. Best and worst practices and case studies give the inside scoop on what worked and what didn’t, and make your e-commerce or database-driven site search engine friendly. Walk away with a search engine marketing plan.
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Leveraging Search Engines to Market and Advertise (panel)
Internet World Essentials — San Jose, CA
Research shows that up to 85% of Internet users find what they need on the Web using search engines and directories. As marketing and advertising budgets have been in decline, return-on-investment (ROI) has become an increasingly important metric in evaluating a campaign’s effectiveness. Learn how to use search to effectively to market your product and service and gain the highest ROI.
Moderator: Stephan Spencer, President, Netconcepts
Panelists:
Paul Schulz, Senior Vice President, Marketing and General Manager, Online Business, Overture Services, Inc.,
Christine Churchill, Founder, Key Relevance
York Bauer, Executive Vice President, Wireline, Infospace
David Fischer, U.S. Manager, AdWords, Google Inc.
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Seeking Search Engine Optimization
An analysis by Netconcepts of 99 websites on the Catalog Age 100 revealed search engine optimization wasn’t a top priority for marketers. 24% were using frames which can be difficult for search engines to spider, 74% have home pages made up predominantly of graphics, 14% use pop-up boxes, and 6% practice keyword stuffing, a tactic that can get you banned by the search engines; catalogers have a lot to learn about SEO.
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Internet Tactics
eMarketing: Strategy & Tactics (DMA) — Auckland, NZ
- Launching an online brand
- Driving more traffic to your site
- Search engine marketing
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SEM: What Every e-Marketer Needs to Know (Workshop)
Step-by-Step Web Marketing (produced by IIR, sponsored by Google, and endorsed by the American Marketing Association) held in Atlanta, GA
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Marketing is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal. Using search engines is the second most popular Web activity behind email. 80% of Internet sessions begin at search engines. 55% of online purchases are made on sites found through search engine listings. If you want to grab people’s attention online, you need to know how to get your message to people through search engines.
Companies who do not aggressively address search engine marketing are letting their competitors eat their lunch. Consider that Macys.com has nearly 500-fold more pages in Google than MarshallFields.com, Bloomingdales.com, Nordstrom.com, and NeimanMarcus.com combined! There is a serious gap in your e-marketing strategy if it does not include search engine marketing.
Join us for a hands-on, day-long workshop on search engine marketing, where, with a live Internet connection, we will tackle:
- Which search engines to target
- Hands-on keyword research
- Benchmarking against your competitors
- Google’s secrets revealed (PageRank, hyperlink text, etc.)
- Pay-for-performance search engines (Overture, etc.)
- Building links (directories, niche sites, etc.)
- Developing a search engine marketing plan
- Best and worst practices (emulate the leaders, squash your competition)
- Case studies, including the “inside scoop” on what worked and what didn’t
- Making your e-commerce or database-driven site “search engine friendly”
- Measuring the return on your search engine marketing investment
- Criteria for selecting a search engine marketing agency
- Online tools and resources
You’ll walk away with loads of practical, actionable tactics and tips. For example:
- How many pages of your site (and your competitors’ sites) each search engine has indexed
- The best sites in your industry to get links from for increasing your position in the search results
- Relative popularities of keywords that your target audience might use (e.g. what’s more popular with searchers - apparel, clothes, or clothing?)
- Workarounds for “spider traps” and poor search engine practices such as frames, question marks in URLs, Flash, pop-up windows, links that say “click here,” page titles like “Welcome to ABC.com”, pull-down navigation menus, etc.
This workshop is designed with non-technical marketers in mind. But even the Internet-savvy techie will get a lot of this tailored, intensive workshop. Sponsored by Google and endorsed by the American Marketing Association, Sales & Marketing Executives International, and the eMarketing Association.
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Viral Marketing: Starting an Online Word-of-Mouth Epidemic
Sales & Marketing Executives International Annual Conference — Vancouver, BC, Canada
Learn how to start a “word-of-mouth epidemic” centered around your company, brand, products, or services.
- Putting together the right offer
- Who’s going to spread your message? (”connectors,” “mavens,” etc.)
- Making it easy for vectors to spread your message via your Web site
(”Tell a Friend”, etc.) - How to use e-mail to spread your message
- Potential traps and hazards in viral marketing
- Best and worst practices in viral marketing
- Success stories of Hotmail, Unleashing the Ideavirus, HotorNot.com, Blue Mountain, etc.
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Benefits far outweigh cost for this fashion brand
“I highly recommend to undertake a website audit from Netconcepts. The cost of these studies is not high in comparison to the benefits.”
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Search engines not important to marketers shows research
It may tempting to let search engine optimization slide to the bottom of the priority list but Stephan Spencer, President of Netconcepts says marketers need to be aware that an increasing number of customers rely on search engines to access information for them.
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Search Engine Marketing: What Every e-Marketer Needs to Know
Sales & Marketing Executives International - Auckland Chapter — Auckland, NZ
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad - a search engine listing.
Join us for a full-on, hour-long primer on search engine marketing from Stephan Spencer, author of Marketing Magazine’s March feature article on search engine marketing and the upcoming Marketing
Magazine Search Engine Marketing research study.
Stephan’s going to talk about:
- which search engines to target
- hands-on keyword research
- benchmarking against your competitors
- Google’s secrets revealed
- pay-for-performance search engines
- developing a search engine marketing plan
- best and worst practices (emulate the leaders, squash your competition)
- measuring the return on your search engine marketing investment
- criteria for selecting a search engine marketing agency
- online tools and resources
Don’t miss this hands-on session with heaps of audience participation and a live internet connection. You’ll walk away with practical, actionable tactics and tips. It’ll be great, like drinking from a fire hose!
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HEADQUARTERS
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Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
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Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com